3Sixty2 is a number that marks the start of New Zealand’s wine story, when, in 1836, James Busby, planted cuttings from his collection of 362 vines on what would become the Waitangi Treaty grounds.
But 3sixty2 is also now a number that represents a new story for New Zealand’s winemaking industry. It’s a story that starts with a young Northlander, Alice Rule, inspired by the heritage of her hometown, who decided it was time to go out on her own.
After studying her craft, she worked alongside top performing winemakers in leading New Zealand vineyards and wineries across premier wine-producing regions. Then, it was time to take ownership of her own winemaking journey.
Like Busby, she had big visions, and little time for naysayers. After all, change and progress doesn’t come through following the rules. She experimented, asked questions, pushed boundaries. Digging deep to define her own road to success in an industry staid in tradition, she’s now challenging the status quo to produce a wine that is more than just another bottle on the shelf.
Untamed landscapes, fertile soils, millions of passionate people – it’s a great place to live, and a great place to make wine. It’s an honour to call it our home. Which is why, we’ve decided to do everything we can to protect it.
3sixty2’s founder, Alice is young and brave and great at making wine. She cares deeply about her land and the marks left behind. She’s an adventurer, a pioneer, and a Kiwi who gives a damn. She is the heart and soul inside every bottle.
Like many Kiwis, Alice began with an idea. She’d make wine, she thought, but she’d do it her way – with one eye on the vines, and the other always looking to the land and the sea and the sky. She’d stand tall as an eco-warrior, showing the world how it could, and should, be done. She’d put community first and champion the power of true connections. And, she’d work hard. Really hard.
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